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What kills a sign’s effectiveness? Usually it’s murder by the business owner: too much copy, unrelated graphics, etc. Sometimes, though, it’s failure to resuscitate by the sign person—not knowing what to do as the sign layout gasps for breath. But there are ways to bring a layout back to life. ...
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I talked with Larry Elliott, Elliott Design, McLemoresville, TN, about the power of Mike Jackson’s three-tiered pricing approach in This pricing approach sells upgrades. Along with the poster that he uses to help do that, which we showed you in that article, Larry shared some great insight to how ...
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About 25 years ago, Mike Jackson [www.goldenstudios.com] shared his three-tiered pricing approach—a powerful sales tool that will boost any shop’s profits. With Mike’s approach, rather than offering one version of the sign based on what you think the customer wants and is willing to spend, you also show two ...
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