Ever wonder if the price you just quoted for that truck lettering job was in line with other shops with overhead about like yours? Now you can check that out—with our new online sign price calculator.
Last week, we launched the online version of the Sign Pricing Guide. Since 2005, we’ve been collecting data on sign pricing from successful shops from coast to coast, then publishing an annual print edition of the guide. Readers have always told us it’s an important, helpful resource. The most common request was that we make it available online.
Some said they would settle even for a downloadable PDF version, but we wanted to make it even easier to use. The result is a Web site you can use to price hundreds of everyday sign projects. And, you can do that with just three clicks.
Just like the print edition, this isn’t one-size-fits-all sign pricing. You choose a pricing level based on an hourly shop rate that matches your overhead. Click on the Sign Pricing tab on our site to learn how it works.
Best of all, access to the site is free to SignCraft subscribers. It’s another bonus we’re glad to provide to help make your life a little easier—and help you avoid those costly pricing errors. When you have to price an 18-by-24-in. sign on corrugated plastic in one breath, then graphics for a 16-ft. box truck then next, it’s easy to make an error that either costs you money or costs you the job. The guide is a reference you can use to check your pricing.
I hope you’ll put it to use—and that you’ll take a minute to let me know what you think of it once you do. I’m looking for ideas and suggestions that will help us make it even more helpful. Thanks!
--Tom McIltrot