Trade Secrets

 
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Today's magic words for sales: Don't letter your van

August 30, 2011

Art Schilling [East Coast Artie's, Surfside Beach, SC] has spent a lifetime making and selling signs. Just the other day he was telling me about a prospect who stopped by the shop to ask how much it would cost to get his new van lettered. It was a conversation he's had a million times.

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