Trade Secrets

 
Each Trade Secrets e-letter features a proven tip from a sign professional that will make you money, save you time or give your work an edge. 

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The power of before-and-after examples

March 20, 2013

One of the great sales tools for selling sign work are before-and-after examples of the same sign layout. What faster way to get the prospective client's confidence than to show a generic layout of their sign (or any sign) beside a drawing of what you would have produced? Here's how one sign pro does it.

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