Sell more than the truck lettering
April 11, 2013
Most small businesses lack a cohesive image. Yet more than ever they have to compete with chains and franchises who often do a great job of creating a strong image (i.e., brand) for themselves. Rich Dombey, Rich Designs, Hillsborough, NJ, is a great example of sign shops who use their design skills to help small businesses create a professional image. It’s also a very successful approach for the sign designer.