Price your work on three levels
May 02, 2013
One of the best trade secrets ever was the three-tiered pricing approach Mike Jackson first shared in SignCraft 25 years ago. Rather than offering one version of the sign based on what you think the customer wants and is willing to spend, you also show two upgraded versions. Take a look at how Larry Elliott, Elliott Design, McLemoresville, TN, uses this office display to boost profits and do more of the work he wants to do.