Trade Secrets

Each Trade Secrets e-letter features a proven tip from a sign professional that will make you money, save you time or give your work an edge. 

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Price your work on three levels

May 02, 2013

One of the best trade secrets ever was the three-tiered pricing approach Mike Jackson first shared in SignCraft 25 years ago. Rather than offering one version of the sign based on what you think the customer wants and is willing to spend, you also show two upgraded versions. Take a look at how Larry Elliott, Elliott Design, McLemoresville, TN, uses this office display to boost profits and do more of the work he wants to do.


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