Trade Secrets

Each Trade Secrets e-letter features a proven tip from a sign professional that will make you money, save you time or give your work an edge. 

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Give it the squint test

June 06, 2014

Here's a tool that will help you set your layouts apart from the rest and create customers who are really happy abouthte effectiveness of the signs you make for them. Squinting compromises the legibility of everything, and you see what's going to read as the dominant message. Learn how to put the squint test to work.


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