Design Clinic: Storefront sign for a tailor

Take advantage of the power of human emotional connection

By Bob Behounek

Posted on Wednesday, July 8th, 2015

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Summer has arrived, and as I wheel past the typical strip malls I see plenty of signs similar to this example: A fascia sign on a building where most of the signs are similar in size and color. I’m assuming our mall’s landlord created plenty of restrictions in the sign criteria, too.

It looks like the Magic Scissors sign was produced under a certain budget, as well. That cute little top hat and scissors graphics, along with the text in the Futura typeface, resembles many of the business cards that commercial printers produce.

Unlike many of the signs in past Design Clinics, this one has considerable open space and there is no copy flooding the outside borders. I can tell the word Alterations has been compromised in height somewhat, though.

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Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.

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