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Design Clinic: Storefront sign

By Bob Behounek

Posted on Monday, October 19th, 2015

I used this graphic because it was simple, without any blended colors, but everyone will likely have a dream girl of their own in mind. Her black hair links all the black text together, creating our sign’s dream girl feel in one unit or thought.

Guiding viewers through the message Reading the sign from the upper left to the upper right, we can quickly see the smaller words Dream Girl Beauty and our girl’s face as one unit. The word Supply is obviously made the most bold as it is our product/service and would be the last word our eyes actually read.

There is always more to creating a clean, readable advertisement than just typing in some words and placing them on a sign. The extra thought and time can deliver much greater value for the customer, too—providing increased sales and profits for them.


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Bob Behounek

Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.


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