Design Clinic: Storefront 4-by-8

The main message gets two-thirds of the space

By Bob Behounek

Posted on Sunday, November 1st, 2015

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Not so long, when we talked about “classic signs” we meant something unique and special. But the project for this Design Clinic is an example of a new type of classic design that we see today: A classic example of information stuffed into a given area.

The information is presented as it often is on the printed page that we see in books. (Remember them?) There is minimal contrast. The size and weight of the letters is basically the same, line after line. Yes, the information is all there, but there is little visual appeal to draw and hold the viewer’s eye so that they really get the message.

How often do we see this type of signage today? It’s almost everywhere, used in almost every situation. Sad as it is, this is the standard, accepted procedure for much, if not most of today’s signage.

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Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.

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