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Design Clinic: Storefront 4-by-8

By Bob Behounek

Posted on Sunday, November 1st, 2015

Capitalize on a single color

As for color, the sign in our example uses dark blue on white with very little contrast and type or style. Adding two horizontal stripes or rectangles, reversing the background to blue with bold white letters, creates a positive/negative appearance that is easier to read.

I don’t usually try to design size and monotones, but seeing our sample done all in blue inspired me to give it a try.


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Bob Behounek

Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.


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