Unlike the other signs I have redesigned in previous Design Clinics, this one does not have the usual white background. Rather, our subject this time is a printed banner with a woodgrain background. Nonetheless, we see some common issues that can be addressed to make this banner be more effective.
Overall, I really like the barn board background. It certainly is a break from the norm and adds the rustic feel right out of the gate. The country-style typeface is a plus and adds a quaint ambience.
But, unfortunately, all the information is about the same size, the same type and the same color. As a result, none of the information comes forward in an order of importance. When I look at this banner quickly, I see a lot of darkness, with all the information coming at me at once.
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