Cracker Shack

Design Clinic: Storefront banner

Breaking up the message for faster reading

By Bob Behounek

Posted on Monday, January 4th, 2016

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Unlike the other signs I have redesigned in previous Design Clinics, this one does not have the usual white background. Rather, our subject this time is a printed banner with a woodgrain background. Nonetheless, we see some common issues that can be addressed to make this banner be more effective.

Overall, I really like the barn board background. It certainly is a break from the norm and adds the rustic feel right out of the gate. The country-style typeface is a plus and adds a quaint ambience.

But, unfortunately, all the information is about the same size, the same type and the same color. As a result, none of the information comes forward in an order of importance. When I look at this banner quickly, I see a lot of darkness, with all the information coming at me at once.

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Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.

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