Here’s an electrician truck wrap that doesn’t look like every other electrician’s truck wrap. Once again, disrupt the space the brand lives in and what’s expected, then do something unique. The concept of lightning bolts isn’t unique but the execution of it here is. Note, too, that the colors are different and don’t blend in the way many other color schemes typically do.
Great colors, and an interesting concept to go with a good name make this a great example of building brands that stand out and don’t fit in. As a homeowner, I want to be that guy. All relaxed and chilling out while this company is fixing my problem. We also wrote the tagline for this company to reinforce the nature of the business.
Simple, easy to read graphics and a bold color scheme make the brand stand out, and deliver a positive brand promise. Think about what the design communicates to viewers who know nothing about the company. Does it say they are professional, reputable, and likely to do a good job? Those are the questions every wrap needs to answer.
Truck wraps like this are disruptive because they stand out from what is expected for that market. A unique color scheme, interesting illustration and a vintage feel all reinforce a positive brand image. If someone rolls up your driveway in this to give an estimate, what type of service are you expecting?

How to capitalize on bad wraps

By Dan Antonelli

Posted on Monday, January 4th, 2016

I continually hear sign people lamenting about how bad the wrap market is in terms of the work being put out on the street. All these wraps, they say, are terrible and are killing the market.

To those, I say, you should rather be rejoicing in the opportunity laid out before you. With the wrap market being a literal race to the bottom, most shops are looking to undercut the other by offering lower and lower print and install pricing. For the consumer, this seems like a great deal. If Sign Shop #1 is priced higher than Sign Shop #2, they’ll typically choose the less expensive option, right?

This is true when both shops are essentially selling the same thing. The consumer already thinks that materials and laminates are the same. And maybe installations are even the same at both shops. And if they are both doing non-creative, dysfunctional and illegible wraps, then by all means, the consumer is going to choose the lowest cost.


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Dan Antonelli

Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.