Here’s an electrician truck wrap that doesn’t look like every other electrician’s truck wrap. Once again, disrupt the space the brand lives in and what’s expected, then do something unique. The concept of lightning bolts isn’t unique but the execution of it here is. Note, too, that the colors are different and don’t blend in the way many other color schemes typically do.
Great colors, and an interesting concept to go with a good name make this a great example of building brands that stand out and don’t fit in. As a homeowner, I want to be that guy. All relaxed and chilling out while this company is fixing my problem. We also wrote the tagline for this company to reinforce the nature of the business.
Simple, easy to read graphics and a bold color scheme make the brand stand out, and deliver a positive brand promise. Think about what the design communicates to viewers who know nothing about the company. Does it say they are professional, reputable, and likely to do a good job? Those are the questions every wrap needs to answer.
Truck wraps like this are disruptive because they stand out from what is expected for that market. A unique color scheme, interesting illustration and a vintage feel all reinforce a positive brand image. If someone rolls up your driveway in this to give an estimate, what type of service are you expecting?

How to capitalize on bad wraps

By Dan Antonelli

Posted on Monday, January 4th, 2016

They don’t do a good enough job of educating the customer on why the design is so important. So much time has to be invested in educating a customer on the importance of a brand. You have to leverage case studies and provide examples of other companies you’ve branded to help them understand why it’s so important.

They look like a sign company. This is tough. You are a sign company. But most small businesses don’t respect the ability of sign makers. It’s a negative stereotype for sure, because there are so many talented sign designers. But the mere notion of getting brand advice from a sign company is something many small businesses are leery of. Right or wrong, add the word Design or Agency to the name, and suddenly, the perception of what you do changes.

Simple steps to selling more design
The shift from selling design work won’t happen overnight, but here are several things to consider as you advocate a more design-centric approach.

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Dan Antonelli

Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit On Instagram: @danantonelli_kickcharge.