How to capitalize on bad wraps
By Dan Antonelli
Posted on Monday, January 4th, 2016
They don’t do a good enough job of educating the customer on why the design is so important. So much time has to be invested in educating a customer on the importance of a brand. You have to leverage case studies and provide examples of other companies you’ve branded to help them understand why it’s so important.
They look like a sign company. This is tough. You are a sign company. But most small businesses don’t respect the ability of sign makers. It’s a negative stereotype for sure, because there are so many talented sign designers. But the mere notion of getting brand advice from a sign company is something many small businesses are leery of. Right or wrong, add the word Design or Agency to the name, and suddenly, the perception of what you do changes.
Simple steps to selling more design
The shift from selling design work won’t happen overnight, but here are several things to consider as you advocate a more design-centric approach.