Special effects can add a lot to the lettering
Outline, inline, convex, shadows—you’ve got plenty to choose from
By SignCraft Magazine
Posted on Wednesday, January 6th, 2016
Sign makers have long been using special effects to make letters on flat signs more intriguing. Years ago it was common to add a quick shadow with a brush on the main copy, a few shades darker than the background. Gold leaf lettering got an outline and a drop shade. Today, digital printing has made gradient blends easy and other effects not only possible but practical.
In his studio on the island of Koh Tao, Thailand, Rob Cooper adds all sorts of effects to all sorts of letters—mostly with a brush. On the town’s busy streets, most of the viewers are on foot, which gives a little extra time to lure their eyes to a sign with the look of dimension or texture or depth that really isn’t there on a flat sign.
Take a look at these examples of Rob’s work, and see if they inspire you to watch for new opportunities to catch the viewer’s eye and draw them in for a closer look.