Here's the initial thumbnail rough...
...followed by the final pencil sketch
The 8-by-10-in. rendering was done on showcard with showcard color.

Design Clinic: Monument sign

By Bob Behounek

Posted on Tuesday, February 23rd, 2016

So far we have Sun-Fun pulling our eye down into the Mobile Home Village copy. At a quick glance we are going to see Sun-Fun Mobile Home Village.

Wrapping it up Finally, the information at the bottom of the sign must be separated from the primary copy so that we can understand the address. So let’s go back to our Helvetica type here. Maximizing the address in the same color as the product name in black will also deliver the high contrast needed to make information readable as we flash by, searching for this venue.

I’m guessing that this sign is on Palm Beach Blvd. I find little need to advertise the street name by using it any larger than you see here. We can minimize that and distance it from the rest of the information. One never knows, but sometimes a location is found strictly by its address. Our 5558 address is clear enough to be picked out easily from the rest of the message.

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Bob Behounek

Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.