Mockups sell designs
By Dan Antonelli
Posted on Tuesday, February 23rd, 2016
So we changed the way we presented sketches. Since most clients are hiring us for a logo and a wrap design simultaneously, why not show one of our favorite sketches and how it might live integrated on a truck wrap? In doing so we can illustrate visually how amazing the truck wrap would look with their new logo.
Now you’re presenting something to them in a medium they can understand. Especially since their vehicle is often the most important part of their brand implementation.
I can’t tell you how many logos I think I’ve saved from never seeing the light of day by simply presenting how that design might look on an actual truck. Even if it’s just a rough approximation of the finished design, clients seem to “get it” more often than not as soon as I can present to them how it’s going to work on a truck (or sign, for that matter).