There’s plenty of large format printing to sell
Don’t let customers think it’s just for wraps. Flat signs, full wraps, partial wraps, floor graphics, banners and wall graphics that can go on almost any ...
By SignCraft Magazine
Posted on Wednesday, February 24th, 2016
Flat signs, full wraps, partial wraps, floor graphics, banners and wall graphics that can go on almost any surface—there are plenty of profitable graphics you can print for your customers. Don’t forget interior graphics on paper or fabric, trade show displays and table banners.
The point is to take advantage of this technology to deliver attractive, appealing graphics that deliver your client’s message on all sorts of substrates and all types of applications. Digital printing gives you a product to upsell to and more products to offer. It can also let you sell the work that attracts more of the clients you want.
“I use digital faces on a lot of flat signs,” says John Deaton, Deaton Designs, Ages, Kentucky. “It lets me do a lot more interesting design and still produce an affordable sign. Many customers want something a little nicer, but their budget may not let them have a 3D sign. Digital is a good solution, and it holds up for four or five years just fine.