Deliver on your promises
This one simple act can set you far above your competition
By Richard McKinley
Posted on Monday, April 25th, 2016
During every prospect or client sales opportunity, we make promises. It may be about a call back, future appointment, product delivery quality or additional information. No matter the content, though, a promise is a promise.
The foundation of a solid, long-lasting relationship is integrity, no matter how small it may seem. I like doing business with those who deliver on their promises. We all do. The same is true when working in sales.
A client may not remember that you called them back, but will remember when you didn’t. No matter how seemingly harmless the keeping-your-promise incident appears to the salesperson, it’s a big deal to the client.
Richard McKinley is semi-retired from the sign business and the promotional products industry. He lives in Howard, Ohio. He can be reached at richo@roadrunner.com.
