Deliver on your promises

This one simple act can set you far above your competition

By Richard McKinley

Posted on Monday, April 25th, 2016

During every prospect or client sales opportunity, we make promises. It may be about a call back, future appointment, product delivery quality or additional information. No matter the content, though, a promise is a promise.

The foundation of a solid, long-lasting relationship is integrity, no matter how small it may seem. I like doing business with those who deliver on their promises. We all do. The same is true when working in sales.

A client may not remember that you called them back, but will remember when you didn’t. No matter how seemingly harmless the keeping-your-promise incident appears to the salesperson, it’s a big deal to the client.


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