Deliver on your promises

This one simple act can set you far above your competition

By Richard McKinley

Posted on Monday, April 25th, 2016

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During every prospect or client sales opportunity, we make promises. It may be about a call back, future appointment, product delivery quality or additional information. No matter the content, though, a promise is a promise.

The foundation of a solid, long-lasting relationship is integrity, no matter how small it may seem. I like doing business with those who deliver on their promises. We all do. The same is true when working in sales.

A client may not remember that you called them back, but will remember when you didn’t. No matter how seemingly harmless the keeping-your-promise incident appears to the salesperson, it’s a big deal to the client.

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Richard McKinley is semi-retired from the sign business and the promotional products industry. He lives in Howard, Ohio. He can be reached at

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