Design & Price: Double-faced 3D hanging sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

The new owners of a vintage bookstore contact you about a double-faced 3D hanging sign. The store is located in a busy downtown area where there is a lot of foot traffic, and the ordinance permits a 9 sq. ft. hanging sign. The well-established collectible and vintage book shop has been in an historic building for over 100 years. Until now, their only identification has been the 1930’s era gold-leaf lettering on their window. The new owners are looking for a classy dimensional design that fits in with their business and building.

Jeff Miller
Red Dwarf Graphx | Astoria, Oregon