Letter the truck — not just the doors
By Braun Bleamer
Posted on Thursday, April 21st, 2016
The traditional approach to truck lettering has long been to treat the door as the format. Maybe that’s because for years trucks had just two doors on the cab. Now trucks often have extended cabs or four-door cabs, giving us a much larger potential format for the graphics. I like to take advantage of that extra space to deliver extra impact.
Some customers realize that, but most don’t. It’s not unusual to have someone pull in with a quarter-million-dollar tri-axle and say, “I need the doors lettered…” It hasn’t occurred to them that they could take advantage of much more of the vehicle and get much more advertising value from it. When you start asking them what they want to say and what they want to accomplish, it can be like pulling teeth.
Others are much more open to the idea. They may have even seen some of our work and they want something visually powerful for their business, too.