Profile: Ken Sowinski
By SignCraft Magazine
Posted on Thursday, April 21st, 2016
I always thought about getting into the local sign shop scene with guys like Ken Millar, Bob Behounek, Tom Kelly and Danny Colyer. I saw them lettering windows with a mahlstick or working in the shop all day, but I couldn’t walk away from what I was doing. I was caught up in the whirlwind and being “Stits.” There’s a lot of depth to the world of cars—race cars, car dealerships, trucks, trailers, body shops, fleets. I did tons of that work: lettering, pinstriping, you name it.
When it’s working, you keep doing what you’re doing. The phone was ringing off the hook and I was busy. You’re on the street and working all the time. You’re your own best marketing department. In every shop you worked in, you met more people, and it generated more work.
I did everything from high-end race vehicles to fast one-color stuff. That fast work can be fun because it’s all about layout—you don’t have time to use two or three colors. Mike Stevens [author of Mastering Layout, available at www.signcraft.com] was terrific with one-color signs like that. The layout was so effective that he didn’t need color to make it work.