Design & Price: Two 3-by-10-ft. banners

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

You did a storefront sign for a neighborhood pub a few years ago, and the new manager calls you about a banner to promote her latest special. She plans to install the banners on the wood siding on the side of the building, which faces a fairly busy intersection, where most viewers are within 100 feet of it. She thinks she should include something like “Best wings in town!” and asks your opinion about that. Her lease limits banners to 30 sq. ft. and no permit is required.

John Deaton
Deaton Design Studio | Ages Brookside, Kentucky