Know your substrate options
By SignCraft Magazine
Posted on Wednesday, June 22nd, 2016
It takes creativity to decipher what a customer really wants or needs, creativity to come up with a design, and creativity to make it happen within their budget. And it takes creativity to take the best advantage of the variety of substrates available for sign making today.
Not too long ago the choices for sign substrates and materials for cutout graphics were relatively limited. Now you’ve got plenty to choose from—and plenty to learn about and experiment with. Creative sign people have always been looking for products that make great-looking signs yet fit the durability requirements and budget limitations of the project.
It pays off. Knowing what substrate has the right characteristics for the job at hand lets you tell the customer with confidence what performance they can expect from the sign you can make for them. It may also let you offer a finished product at a better price, or give you a selling point of improved durability. Educating yourself about what’s available and a little experimenting with products is what makes you a knowledgeable professional.