Simple wraps succeed, clutter fails

It really is just that simple.

By Dan Antonelli

Posted on Wednesday, June 22nd, 2016

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I remember studying articles from the early editions of SignCraft that showcased amazing design work from some great lettering artists. The work was always so simple, clean and uncluttered. Whether it was a showcard, billboard or truck lettering, these artists were able to take information then simplify and prioritize the copy into its purest, most simplistic form.

Graphics were used to enhance the message, not detract from it. The graphics didn’t come at the expense of the message or the brand.

Clearly, for the vast majority of truck wraps today, there’s an apparent lack of understanding about how the medium performs best. For those who do understand the medium, this isn’t necessarily a bad thing. The more truck wrap messes there are out there, the more a good designer’s work stands out.

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Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit On Instagram: @danantonelli_kickcharge.

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