These images are from a 20-page PDF that we email to prospects. The title of the piece is 19 Clients Speak to the Power of Their Brands. As we add more, we’ll just change the title. We wanted the piece to speak to typical objections and concerns, and pulled the most important parts out as headlines and pull quotes.
For clients we were unable to obtain good actual vehicle photos from, we invest the time in preparing good Photoshop mockups to use instead. This particular page helps answer the questions, “Why are you so expensive? Will I get the ROI I hope to on this investment?”
Hard data like this is a more tangible result that businesses can identify with. We like to follow-up with our clients and ask them to compare the numbers pre- and post- rebranding.
The most common objection stems from price. This helps ease a potential client’s fears about the fees for good design work.
Case studies and testimonials speed the sales process
Dan Antonelli owns KickCharge Creative (formerly Graphic D-Signs, Inc.) in Washington, New Jersey. His latest book, Building a Big Small Business Brand, joins his Logo Design for Small Business I and II. He can be reached at dan@kickcharge. com. Dan also offers consulting and business coaching services to sign companies. For more information, visit danantonelli.com. On Instagram: @danantonelli_kickcharge.