Sure — it's possible, and maybe even easy, to put all those sponsor logos on there...
...but the primary message will pay the price. And what reader takes the time to recognize all those logos from the street anyway?

Don’t let the message get buried by technology

By Mike Jackson

Posted on Tuesday, August 30th, 2016

Who, What, When and Where! Remember the basics, then add additional info only when it is absolutely necessary. With our new technology, the question isn’t “Can we?” but “Should we?” use it without regard for effectiveness.

Pages: 1 2


Read this article and many more like it with a subscription to SignCraft.

Subscribe today for full access to all of our exclusive content!
- or -
New users get 7 days FREE — Register Now!

Mike Jackson

Mike and Darla Jackson operate Golden Era Studios in Jackson, Wyoming, and do a variety of sign-related projects. Mike’s website is www.goldenstudios.com. His email address is golden@goldenstudios.com. You can see more of Mike’s photos at www.tetonimages.com and www.goldenstudios.com.