Seven steps to succeeding at vehicle wraps
Success means bottom-line profits—not just no wrinkles
Posted on Tuesday, August 30th, 2016
There’s no doubt about it. Well-executed vehicle wraps pack a lot of potential for high-impact advertising. They are also potentially quite profitable for the sign business that makes them—provided you don’t make any of the common mistakes that can siphon off those profits.
It’s been said that experience is the best teacher, and most shop owners have learned a lot about selling, designing and installing vehicle wraps that way. It’s still a relatively new endeavor for most shops, so the learning process goes on for most of us.
Doug Downey did his first vehicle wrap in 2006 and has been doing them ever since. Doug’s shop, The Image Factory, is in Stratford, Ontario. SignCraft talked with Doug to get his opinion on what seems to be the most common challenges to being successful at vehicle wraps. “Successful”, of course, means not simply getting them installed without wrinkles, but doing them profitably and efficiently.