Design & Price: Graphics for a 16-ft. trailer

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

The owner of a landscape and lawn care company just bought a new, enclosed 16-ft. trailer and stops by to talk about getting it lettered. The trailer is white, with 7-ft.-tall sides. He currently has rather basic lettering on the door of his dark gray quad cab pickup. He says that he has heard that wraps are expensive and thinks he is more in the market for lettering. When you explain the potential advertising value of his new trailer being at each site as he works there, he seems to get what you’re saying.

Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.