I don’t have time right now…

But can you afford not to give a prospect your full attention?

By Richard McKinley

Posted on Friday, October 28th, 2016

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Professional salespeople are given one task in life: Sell their company’s products or services. They apply all their skills, education, experience and research to achieve their goals and lifestyles.

Sign owners can do so, too, but there are times in business when we haven’t the time to set up the essentials of selling like the pros do. Orders keep personnel focused on completion of orders. This leaves the owner or sole proprietor, who can barely stay ahead, left to handle sales inquiries as well.

Administration, permits, construction, personnel, government paperwork, accounting, bookkeeping, completion of jobs, ever-present deadlines and all-important daily tasks can clutter your thoughts. That’s often right when future work walks into your business or calls on the phone.

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Richard McKinley is semi-retired from the sign business and the promotional products industry. He lives in Howard, Ohio. He can be reached at richo@roadrunner.com.

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