Laser at work: Lobby graphics
By SignCraft Magazine
Posted on Monday, October 31st, 2016
More and more businesses are realizing that interior graphics can be as effective for building their brand as exterior graphics. When customers enter a lobby, showroom or reception area, there’s a unique opportunity to make an impression to this captive audience. A clean, professional version of the company logo in 3D is a great way to do that. Laser-cut acrylic gives you the perfection that is necessary for graphics that will be seen from up close.
Clay Downing, [Signs by Clay Downing, Broadlands, Virginia, www.signsbyclaydowning.com
], makes sure his customers don’t overlook the value of this type of signage.
“No matter what type of sign I email a prospect about,” says Clay, “whether it’s channel letters or vehicle graphics, I always include a link to the interior logo signs page on my website. A lot of customers hadn’t thought about using their logo inside like that. When they see that page, some of them get pretty excited about having their logo on a wall in their lobby.”