Design Clinic: New look for a pizza shop

When it comes to business, things change every day. Circumstances send owners from one interest to another. Let’s say that was the case here: the new owners of this restaurant wanted a new look, while retaining the company name and the established reputation. Strange you say? Sometimes this happens, though, and works well for all involved.

When I get a call like this, I am sometimes asked, “What would you do?” I start by reviewing what they have already to get an overview of needs and wants. In this case, we can see that some basic sign principles have been compromised and that it has affected the signage. We’ve all been there at one time or another ourselves.

First, I see that our restaurant name and product are extended to the far reaches of our substrates. I had a client one time that demanded this type of layout on almost everything he ordered, no matter how I tried to dissuade him. It’s so frustrating when you know something will damage the overall legibility, yet the client insists on it.