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Printed and cut graphics on a silver panel of Avery Colorchange wrap vinyl

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Digital print with matte laminate, mounted on aluminum composite material panel

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Digital print

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Printed graphics for cancer benefit event

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Digital print

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Cut Gerber 220 vinyl film

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“You can show a product like this canvas to a customer,” says Keith, “and tell them you can print on it, but it’s a lot better to show them how they can use it. I did this sample for my display area using photos of my son, Cade. When a customer sees the product used for a sign or display, they’re more likely to see how it could be working for them.”

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Digital print with matte laminate, mounted on aluminum composite material panel over rusted steel tubing

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Digital print on Aspire banner stock from Denco Sales, then hemmed and grommeted.

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Printed on Avery translucent film

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Printed on Ultraflex wallpaper film

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“I printed the cat’s eyes on Avery reflective film,” Keith says. “It makes an interesting effect day or night. I often look for an opportunity to use a little reflective like that.”

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Digital prints

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Digital prints on truck with Avery Colorchange wrap film, and digital prints on the entry doors

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Digital print

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Digital print

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Keith Smith (right)

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Main sign is 4-by-25-ft., printed on Avery MP5 1005 film and laminated with Avery DOL1360 laminate and mounted on aluminum composite material. Keith uses this combination of wrap film and laminate on most of his prints and wraps. Secondary signs are 4-by-5-ft. Profile

Profile: Keith Smith

By SignCraft Magazine

Posted on Sunday, January 1st, 2017

When you work alone it can be hard to manage the workflow. It’s seldom just right and manageable. Either it’s a little slow and you’re trying to line up more work, or you’re overloaded and trying to get everything done on time and keep customers happy. I think it’s good to have staff to help with the production. It frees you up to keep ahead of the workflow.

Focus on design I think it’s really important to offer well-designed signs. There are always going to be competitors who try to build a business on charging less than anyone else. They can’t afford to spend much time on design, and they use low-quality materials to keep their cost down. Sooner or later it catches up with them, and they don’t get the return business and referrals that you need to survive in the sign business.

We plan to continue being the not-your-normal-run-of-the-mill sign shop that we are. We’d like to get a little bigger and add some capabilities, but plan to remain a design-based sign shop. We like to focus on what we do best. Sooner or later most shops have the same equipment, but design gives you something worth selling.

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