Router-cut PVC letters on 72-by-48-in. PVC board panel. The sign is double-faced.
Router-cut PVC letters on a composite panel mounted on an 8/4 mahogany slab
24-by-48-in. overlaid plywood sidewalk sign
Router-cut PVC letters on 30-by-32-in. HDU panel. The flower veining was printed with metallic ink.
Router-cut PVC letters on 26-by-18-in. HDU panel. The “fabric” panels were routed from 1/8-in. PVC board.
Router-carved 3-by-4-ft. HDU panel; lettering is finished with 23K gold leaf.
The raised prismatic letters were routed out of the HDU panel, which is mounted on a 20-by-2-ft. 3mm aluminum composite material panel [ACM]. The clover leaves are formed PVC board with copper stems.
Hand-carved 5-by-4-ft. slab of 4-in. thick solid mahogany
Router-cut PVC graphics on 40-by-60-in. brushed silver ACM panel. The plane fuselage is domed, and the aluminum posts were wrapped with black vinyl.
Router-cut black PVC letters on a raised copper background panel. The sign is 42-by-18-in. overall.
Router-cut black PVC letters on a 72-by-18-in. raised copper panel
“We designed and built 12 of these displays for Fine Paints of Europe,” says Roger. “We painted all 270 color panels, and designed and produced all the graphics — then crated and shipped each unit.”
Lissy, Austin, Ted and Roger
The hanging sign is a carved 36-by-24-in. HDU panel; the fascia sign is vinyl graphics on a 72-by-24 medium density fiberboard [MDF] panel.
Router-cut PVC letters have digitally-printed graphics applied to them and are mounted on a 36-in. diameter double-faced PVC panel. The sign is hung on a custom-made bracket.
Router-cut PVC letters and a digital print graphic on a 30-by-48-in. panel of 3mm ACM. The sign is double-faced.
Lettering and trees are carved HDU board, finished with 23K gold leaf, on 72-by-48-in. HDU panel
“The Jericho Market was our biggest project ever,” says Roger. “We designed and produced the whole interior—not just the graphics. It We did printed panels behind some of the department signage, and an 80-by-12-ft. wall mural on concrete.”
The 4-ft.-tall letters were cut from UltraBoard foam core panels [] and mounted on the barn wood background. The maple leaves are cut from maple plywood, and the center one is 8-by-8-ft. “We actually had a barn dismantled to get the wood we needed for this project,” says Roger.
Router-carved lettering and 3-D rose on a 72-by-24-in. HDU panel. The lettering is finished with 23K gold leaf.

Profile: Roger Sammel

Essex Junction, Vermont

By signcraft

Posted on Sunday, January 1st, 2017

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Shop name:
Sammel Sign Company

Shop size: 3200 sq. ft.

Staff: Three

Age: 56

Graphics equipment:
Multicam 3000 CNC router
Roland VS540 digital printer
Roland 30-inch CAMM 1 cutter
Enroute software
Vectric software
Fusion360 software
Two iMacs and several PCs

My background is in furniture building and manufacturing, but I landed in the sign industry because there’s not a lot of money to be made in custom furniture and cabinets. For the most part, the benchmarks that people use for that work are massproduced products. A custom cabinet maker can’t compete with that in Vermont.

Beyond that, though, is the opportunity for creativity in signs. We may use similar processes and techniques on a sign, but every sign is somewhat unique. And signs are essential advertising and identification that every business needs.

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