Profile: Roger Sammel
By SignCraft Magazine
Posted on Sunday, January 1st, 2017
If it’s obvious that someone really likes a certain type of work, yet they cringe when they hear what it would cost, then you know where they’re at. Sometimes it means you have to “value engineer” a way to get some of that same look and feel at a lower cost, and other times it’s just not possible.
All of our clients comes via word-of-mouth and referrals. I haven’t done any advertising for years. I don’t do any SEO on our site, yet we still come up very high on the list on many searches. We get inquiries from all over the world. It’s led to work that we shipped all over the country as well as to Japan, Germany and Australia.
Over the years I’ve also developed strong relationships with several graphic designers and interior designers. We do a lot of the production for them. We go the extra mile with proofing and communication to make sure their projects go smoothly for them.