Router-cut PVC letters on 72-by-48-in. PVC board panel. The sign is double-faced.
Router-cut PVC letters on a composite panel mounted on an 8/4 mahogany slab
24-by-48-in. overlaid plywood sidewalk sign
Router-cut PVC letters on 30-by-32-in. HDU panel. The flower veining was printed with metallic ink.
Router-cut PVC letters on 26-by-18-in. HDU panel. The “fabric” panels were routed from 1/8-in. PVC board.
Router-carved 3-by-4-ft. HDU panel; lettering is finished with 23K gold leaf.
The raised prismatic letters were routed out of the HDU panel, which is mounted on a 20-by-2-ft. 3mm aluminum composite material panel [ACM]. The clover leaves are formed PVC board with copper stems.
Hand-carved 5-by-4-ft. slab of 4-in. thick solid mahogany
Router-cut PVC graphics on 40-by-60-in. brushed silver ACM panel. The plane fuselage is domed, and the aluminum posts were wrapped with black vinyl.
Router-cut black PVC letters on a raised copper background panel. The sign is 42-by-18-in. overall.
Router-cut black PVC letters on a 72-by-18-in. raised copper panel
“We designed and built 12 of these displays for Fine Paints of Europe,” says Roger. “We painted all 270 color panels, and designed and produced all the graphics — then crated and shipped each unit.”
Lissy, Austin, Ted and Roger
The hanging sign is a carved 36-by-24-in. HDU panel; the fascia sign is vinyl graphics on a 72-by-24 medium density fiberboard [MDF] panel.
Router-cut PVC letters have digitally-printed graphics applied to them and are mounted on a 36-in. diameter double-faced PVC panel. The sign is hung on a custom-made bracket.
Router-cut PVC letters and a digital print graphic on a 30-by-48-in. panel of 3mm ACM. The sign is double-faced.
Lettering and trees are carved HDU board, finished with 23K gold leaf, on 72-by-48-in. HDU panel
“The Jericho Market was our biggest project ever,” says Roger. “We designed and produced the whole interior—not just the graphics. It We did printed panels behind some of the department signage, and an 80-by-12-ft. wall mural on concrete.”
The 4-ft.-tall letters were cut from UltraBoard foam core panels [www.ultraboard.com] and mounted on the barn wood background. The maple leaves are cut from maple plywood, and the center one is 8-by-8-ft. “We actually had a barn dismantled to get the wood we needed for this project,” says Roger.
Router-carved lettering and 3-D rose on a 72-by-24-in. HDU panel. The lettering is finished with 23K gold leaf.

Profile: Roger Sammel

By SignCraft Magazine

Posted on Sunday, January 1st, 2017

If it’s obvious that someone really likes a certain type of work, yet they cringe when they hear what it would cost, then you know where they’re at. Sometimes it means you have to “value engineer” a way to get some of that same look and feel at a lower cost, and other times it’s just not possible.

All of our clients comes via word-of-mouth and referrals. I haven’t done any advertising for years. I don’t do any SEO on our site, yet we still come up very high on the list on many searches. We get inquiries from all over the world. It’s led to work that we shipped all over the country as well as to Japan, Germany and Australia.

Relationships matter Over the years I’ve also developed strong relationships with several graphic designers and interior designers. We do a lot of the production for them. We go the extra mile with proofing and communication to make sure their projects go smoothly for them.


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