Profile: Roger Sammel
By SignCraft Magazine
Posted on Sunday, January 1st, 2017
I’ve always looked for ways to improve our tools, techniques, knowledge and processes. The staff sees it the same way. We’re doing some planning and forward thinking now. The four of us are thinking about where we want Sammel Signs to be five years from now. My hope is ultimately to pass the business along to one or all of them.
For a lot of small independent sign shops, the owner and his or her skills provide the bulk of the value of the business. Once their talent is retired, there’s nothing there. But by building a team and developing systems and processes, you’re adding value to the business that makes it more sustainable. The cumulative talents of the team become the value of the company. That’s our big picture, but now we need to work out the specifics.