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I used these panels in the workshop I gave at the 2016 International Letterheads Meet in Amsterdam. The first shows the black lettering.

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Next, I added the imitation gold outline.

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On the third panel, you see it with all the highlights complete. Of course the effects add a lot, but only because it worked well in black and white. All the effects in the world won’t help poorly designed lettering.

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The 1-2-3 approach to successful truck door lettering

By SignCraft Magazine

Posted on Sunday, January 1st, 2017

On many (maybe most) trucks, the lettering is confined to the doors. This is especially true of tractor trailer cabs. The most common approach is to put the primary information and identification on the door and use the lower door or rear cab for DOT numbers and other legal requirements.

The copy, or messages, on almost every truck door lettering project can be ranked in order of importance from one to three. Line Number 1 is the most important line of copy, Line Number 2 is second in importance, and Line Number 3 is third in importance.

That seems simple enough—it should go without saying. Yet we only need to look at the vehicles on the road to see that on most, the priority of these three messages is often not clear to the viewer. We can’t say “reader” because if the truck door isn’t interesting to someone, they won’t bother reading it.


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