The 1-2-3 approach to successful truck door lettering
By SignCraft Magazine
Posted on Sunday, January 1st, 2017
Keep related copy close to one another
The third line of copy is usually informational text like the city and state or phone number. This should be light in weight. It should also not be spaced too close to the second line of copy. You’re not typing a business letter, so you don’t need the same space between each line. It’s back to eye appeal, like the Bean Transport truck.
Put the things that relate to each other close to each other—like the company name and the service. Move the secondary message away so that it is clear that it isn’t part of the primary message and so that it doesn’t steal the thunder of the primary message.
You want the copy to be well organized, with plenty of contrast and broken into obvious copy blocks. One easy way to check all this and more is to look at it in black and white. When you take away the color and the effects, is the layout legible, interesting and appealing? Be honest.