What happened? We were doing so well last month.
This might be the reason your sales surge then slump
By Richard McKinley
Posted on Sunday, January 1st, 2017
As a business owner one of your primary goals is for your business to grow and be profitable. When businesses suffer a temporary downturn in sales, it’s usually because they ceased their prospecting efforts when times were good. Most companies start prospecting once a slow period begins when it should be an ongoing effort.
I can hear it now. “How can I prospect when I’m snowed under with sign orders?”
Here’s what has been successful for me. I use three methods to generate prospects: direct mail, telephone and face-to-face.
Richard McKinley is semi-retired from the sign business and the promotional products industry. He lives in Howard, Ohio. He can be reached at firstname.lastname@example.org.