Design Clinic: Sale banner

Strong contrasts and organized copy make the reader’s job easier

By Bob Behounek

Posted on Tuesday, February 28th, 2017

Print Friendly, PDF & Email
What happens when a client decides to take matters into his own hands and places signage out to promote a certain type of tree sale and gets very little response? Here we find two separate banners attached to a chain-link fence, promoting a similar event.

I understand our client was a bit perplexed and started to ask his customers if they had noticed his banners at all. Surprisingly, a good portion of them had not.

Let’s say we get a call from this client, asking us to use our wisdom to produce a whole new banner that is more noticeable and incorporates the messages from both previous banners. Here we have a new opportunity to not only put our best foot forward but to create a banner that will draw attention to ultimately sell more trees!

Read this article and many more like it with a membership to SignCraft.

Already a Member? Click here to log in.
- or -
Join today for full access to all of our exclusive content!
- or -
New users get 7 days FREE — Register Now!

Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.

Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments
Would love your thoughts, please comment.x