Design Clinic: Sale banner
Strong contrasts and organized copy make the reader’s job easier
By Bob Behounek
Posted on Tuesday, February 28th, 2017
What happens when a client decides to take matters into his own hands and places signage out to promote a certain type of tree sale and gets very little response? Here we find two separate banners attached to a chain-link fence, promoting a similar event.
I understand our client was a bit perplexed and started to ask his customers if they had noticed his banners at all. Surprisingly, a good portion of them had not.
Let’s say we get a call from this client, asking us to use our wisdom to produce a whole new banner that is more noticeable and incorporates the messages from both previous banners. Here we have a new opportunity to not only put our best foot forward but to create a banner that will draw attention to ultimately sell more trees!