Would love your thoughts, please comment.x

Design Clinic: Sale banner

Strong contrasts and organized copy make the reader’s job easier

By Bob Behounek

Posted on Tuesday, February 28th, 2017

Print Friendly, PDF & Email
What happens when a client decides to take matters into his own hands and places signage out to promote a certain type of tree sale and gets very little response? Here we find two separate banners attached to a chain-link fence, promoting a similar event.

I understand our client was a bit perplexed and started to ask his customers if they had noticed his banners at all. Surprisingly, a good portion of them had not.

Let’s say we get a call from this client, asking us to use our wisdom to produce a whole new banner that is more noticeable and incorporates the messages from both previous banners. Here we have a new opportunity to not only put our best foot forward but to create a banner that will draw attention to ultimately sell more trees!

Read this article and many more like it with a membership to SignCraft.

Already a SignCraft.com Member? Click here to log in.
- or -
Join today for full access to all of our exclusive content!
- or -
New users get 7 days FREE — Register Now!

Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.

Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments