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Design Clinic: Sale banner

By Bob Behounek

Posted on Tuesday, February 28th, 2017

What happens when a client decides to take matters into his own hands and places signage out to promote a certain type of tree sale and gets very little response? Here we find two separate banners attached to a chain-link fence, promoting a similar event.

I understand our client was a bit perplexed and started to ask his customers if they had noticed his banners at all. Surprisingly, a good portion of them had not.

Let’s say we get a call from this client, asking us to use our wisdom to produce a whole new banner that is more noticeable and incorporates the messages from both previous banners. Here we have a new opportunity to not only put our best foot forward but to create a banner that will draw attention to ultimately sell more trees!


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Bob Behounek

Bob Behounek has spent over 40 years as a sign artist and pinstriper in the Chicago, Illinois, area.