What’s it cost to wrap this pickup truck?
Transforming a plain silver pickup into rolling advertising
By Ken Stiffler
Posted on Tuesday, February 28th, 2017
274 sq. ft. of 3M IJ180cv3
film and 274 sq. ft. of 3M
8519 laminate: $1080
Misc. supplies: $100
Total materials: $1180
Design and plan: 2 hours
Prep truck: 3 hours
Print: 4 hours
Cut graphics: 2 hours
Install: 16 hours
Total hours: 27 hours
We do a lot of wraps and find that the more we do, the more we get asked about them. Done well, they can turn a truck lettering job into high-impact advertising.
We generally like to wrap the background of the vehicle first, then place the main wording on as a separate layer of film. For me, this ensures the best possible positioning of the text. At times, when we printed the text as part of the background, a line of text would sometimes not be perfectly level, due to a flair or indention in the surface.
Even a little too much stretching may cause an important part of the name to run into the door handle or some other obstruction, making it tougher to read. Applying the lettering over the wrap background just gives us a lot more control.
I know that there are many readers who can do it perfectly, or say that it adds too much cost, and perhaps that is so. But for me, it’s still a good insurance policy against the occasional issue that results in reprinting part of the wrap and extra time to make the repair.
You may also notice that on this job, we printed and installed the entire side of the pickup. This resulted in us having to splice in the background on the pillars beside the door windows. Normally the bedside, doors and fenders would be printed separately. Since this customer was on a very tight budget, this method saved a little material and still looked fine from the typical viewing distance.