Design & Price: 3-by-16-ft. storefront sign

In every issue, SignCraft gives a few sign makers an imaginary project. We ask them to do a sketch of the sign they might have produced, and to quote a price for the job. Most of the details are left to the designer’s imagination. The object is to see how different sign makers approach the same project. Here’s the scenario these sign makers were given:

The owner of a flooring company has moved into a new location in an office/warehouse complex. He noticed a sign that you did for another company in the building and comes by to discuss getting a similar sign. It’s a 3-by-16-ft. flat sign on aluminum composite material. The sign will be mounted on the wood siding façade over the entry. He doesn’t have a logo. Make a drawing of what you might have suggested to this customer and quote a price. Feel free to include any comments about how you might handle the sale.

Keith Smith
Brushwork Signs & Graphics | Caldwell, Idaho