Laser-cut steel letters with an antique black patina, on 2-by-4-ft. heart pine panel. Secondary copy is laser engraved.
Inlaid distressed steel letters in 5-by-3-ft. cypress plank panel. The background was charred with a torch then wirebrushed, sanded and finished with ebony dye followed by mineral oil and wax for a very smooth yet textured background.
Laser-cut walnut letters on 8-by-20-in. cherry panel.
Beer taps done with laser-cut steel over pine, cypress and oak (left to right)
Stainless steel halo-lit letters on reclaimed redwood background; 13-ft. tall overall
Graphics are laser-cut birch on 24-by15-in. quartersawn walnut panel
Laser-cut aluminum letters on 3-by-6-ft. curly maple panel
Laser cut and engraved walnut, curly maple, yellowheart and hard maple, 18-in. tall
A sampling of 4-in. laser-engraved coasters; Union Craft is cherry, Roos Haus is walnut and Crossfit is cherry dyed black before engraving.
Laser-engraved 24-in. wide cherry panel
Center panel of a 14-ft. wide menu board, made of steel with an antique black patina with push-through letters of birch plywood, painted white.
Center panel of a 14-ft. wide menu board, made of steel with an antique black patina with push-through letters of birch plywood, painted white.
Emma, Jay, Melanie and Max

Laser at work: Jumbie Industries

By SignCraft Magazine

Posted on Wednesday, March 1st, 2017

There are many ways to be led into business, and for Jay and Melanie Selway it was witnessing a friend’s young son battle with cancer. What started out as an online fundraising effort resulted in a move into a business, Jumbie Industries, with the goal of ongoing fundraising for children with cancer and their families.

Three years ago, Jay was a creative director with an advertising and marketing firm. Melanie, who had worked for years for an international nonprofit agency, was busy at home with their two young children. A good friend of Melanie’s, who was recently widowed and raising four kids, learned her son Joe had a rare form of brain cancer. Along with the suffering related to his illness was the financial burden. Melanie and Jay decided to do a fundraiser to help with that.

“We knew that we could raise at least several thousand dollars. I remember saying, though, ‘We’re going to raise $100,000 for Joe.’ We started an online campaign that ended up going viral. Amazingly, with the help of many other people, that goal was reached. Joe passed a year ago December, but knowing him changed Melanie and me forever. He was a remarkable kid, and he taught us all a lot.”


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