Laser-cut steel letters with an antique black patina, on 2-by-4-ft. heart pine panel. Secondary copy is laser engraved.
Inlaid distressed steel letters in 5-by-3-ft. cypress plank panel. The background was charred with a torch then wirebrushed, sanded and finished with ebony dye followed by mineral oil and wax for a very smooth yet textured background.
Laser-cut walnut letters on 8-by-20-in. cherry panel.
Beer taps done with laser-cut steel over pine, cypress and oak (left to right)
Stainless steel halo-lit letters on reclaimed redwood background; 13-ft. tall overall
Graphics are laser-cut birch on 24-by15-in. quartersawn walnut panel
Laser-cut aluminum letters on 3-by-6-ft. curly maple panel
Laser cut and engraved walnut, curly maple, yellowheart and hard maple, 18-in. tall
A sampling of 4-in. laser-engraved coasters; Union Craft is cherry, Roos Haus is walnut and Crossfit is cherry dyed black before engraving.
Laser-engraved 24-in. wide cherry panel
Center panel of a 14-ft. wide menu board, made of steel with an antique black patina with push-through letters of birch plywood, painted white.
Center panel of a 14-ft. wide menu board, made of steel with an antique black patina with push-through letters of birch plywood, painted white.
Emma, Jay, Melanie and Max

Laser at work: Jumbie Industries

A laser-driven business with the goal of helping children with cancer and their families

By SignCraft Magazine

Posted on Wednesday, March 1st, 2017

There are many ways to be led into business, and for Jay and Melanie Selway it was witnessing a friend’s young son battle with cancer. What started out as an online fundraising effort resulted in a move into a business, Jumbie Industries, with the goal of ongoing fundraising for children with cancer and their families.

Three years ago, Jay was a creative director with an advertising and marketing firm. Melanie, who had worked for years for an international nonprofit agency, was busy at home with their two young children. A good friend of Melanie’s, who was recently widowed and raising four kids, learned her son Joe had a rare form of brain cancer. Along with the suffering related to his illness was the financial burden. Melanie and Jay decided to do a fundraiser to help with that.

“We knew that we could raise at least several thousand dollars. I remember saying, though, ‘We’re going to raise $100,000 for Joe.’ We started an online campaign that ended up going viral. Amazingly, with the help of many other people, that goal was reached. Joe passed a year ago December, but knowing him changed Melanie and me forever. He was a remarkable kid, and he taught us all a lot.”


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