Laser at work: Jumbie Industries
A laser-driven business with the goal of helping children with cancer and their families
By SignCraft Magazine
Posted on Wednesday, March 1st, 2017
There are many ways to be led into business, and for Jay and Melanie Selway it was witnessing a friend’s young son battle with cancer. What started out as an online fundraising effort resulted in a move into a business, Jumbie Industries
, with the goal of ongoing fundraising for children with cancer and their families.
Three years ago, Jay was a creative director with an advertising and marketing firm. Melanie, who had worked for years for an international nonprofit agency, was busy at home with their two young children. A good friend of Melanie’s, who was recently widowed and raising four kids, learned her son Joe had a rare form of brain cancer. Along with the suffering related to his illness was the financial burden. Melanie and Jay decided to do a fundraiser to help with that.
“We knew that we could raise at least several thousand dollars. I remember saying, though, ‘We’re going to raise $100,000 for Joe.’ We started an online campaign that ended up going viral. Amazingly, with the help of many other people, that goal was reached. Joe passed a year ago December, but knowing him changed Melanie and me forever. He was a remarkable kid, and he taught us all a lot.”