Sell the impact of wall prints
Posted on Wednesday, March 1st, 2017
One of the markets created by the advent of digital printing is wall prints or wall wraps—custom designed digital prints that are installed like wallpaper. It’s another way for a designer to harness the visual impact of large-format graphics to build a brand, deliver a message or create a unique space. You can also use them to hide things like a renovation or a room full of equipment in a creative, appealing way.
We generally expect walls to be painted and decorated conventionally, maybe with framed artwork. When we encounter a wall that is graphic from edge-to-edge and floor-to-ceiling, it’s a surprise. A designer can take advantage of that to deliver an advertising message or to create a certain field in the space.
Since these are a relatively new type of graphic, most clients are unaware that you can do them. They usually need to see them to believe them—on your shop or office wall, examples on your website, or seeing one of the other walls you have done. Since they can make a pretty powerful impression, it can be easy to move on to a sale once they have seen one. Without seeing what a wall print can do for a room, though, don’t expect most clients to be able to visualize one.