By SignCraft Magazine
Posted on Sunday, April 23rd, 2017
“I outsource work that I don’t have the equipment to do in-house,” she says, “and I really enjoy working with other local shops on these bigger projects. I don’t have a boom truck or welding and fabrication equipment, but I know people who do. Working together works well for me.”
Le Mars has a population of about 10,000 and is surrounded by other small towns. Most of Cathy’s work is in a 25-mile radius of the shop.
“When you work in a small town,” she says, “your reputation is everything. You have to be true to your word and play fair. If you do that, word gets around. But it can work for you or against you, so you have to be aware of that all the time.”