A simple line can be a powerful layout tool
By Rob Cooper
Posted on Thursday, April 20th, 2017
One of the graphic tools I use often in my sign layouts is the simple horizontal rule. It’s amazing how many times a rather boring regular sign can be given a kick with a different colored line placed somewhere. I use them a lot.
A rule is also an easy way to control the copy—separating multiple messages and making the reader’s job a little easier. It’s an easy way of creating panels that contain pieces of information within the layout.
I often use them to introduce a splash of color into the sign. Because they are small in size and light in weight, I can use a brighter color that adds another contrast to the sign. It spices things up. Other times, though, I use a subtle color that just does its job quietly.
Rob Cooper’s shop is in Koh Tao, Thailand.