The display area
Debi at work in her office, which adjoins the display area.
The building, a former car dealership, works well for a sign business.
The print room
The paint room
The shop
Chris and Debi Lovelady’s shop, Vital Signs LLC, is in Thomasville, Georgia.

9 tips for a more successful sign business

By SignCraft Magazine

Posted on Tuesday, June 20th, 2017

There’s a lot to learn if you want to succeed at making signs—design, construction, sales, fabrication and technology are all key aspects. But running the business is often the one critical thing that determines whether a sign business will survive or fail.

Chris and Debi Lovelady have been in the sign business for 25 years. Chris started painting signs in the 1980s and graduated from the Rocky Mountain College of Art in 1986. Debi has a degree in marketing and finance, and had worked in advertising and sales. Two months after they married in 1992, they went into the sign business in a 200 sq. ft. shop. Today they have a well-equipped 5500 sq. ft. shop and four employees.

They’ve endured the hassles and faced the challenges of an industry that has changed a lot in that time. They’ve also made it a point to learn from both the failures and successes along the way. SignCraft asked Debi to share some of the things that she feels have contributed to the success of Vital Signs. Here are her words:


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