Barry Robertson Robertson Signs | Carnoustie, Angus, Scotland
Barry Robertson Robertson Signs | Carnoustie, Angus, Scotland
Brian Schofield Lines & Letters Designs | Bridgeport, New Jersey
David Showalter David Design | Bryan, Ohio
Randy Brunette Creative Design & Development | Eau Claire, Wisconsin

Design & Price: Pickup truck door lettering

By SignCraft Magazine

Posted on Tuesday, June 20th, 2017

Brian Schofield
Lines & Letters Designs | Bridgeport, New Jersey

The customer showed up at our shop, and we met with him to discuss the project. He had a simple lettering job before, with tons of information on it—a laundry list of the masonry jobs he performs. He was looking to do the same thing on his new truck.

I explained that on a vehicle, you only have seconds to grab people’s attention. Overloading the senses with too much information can be a deterrent to getting your message across. After viewing our portfolio, he was able to grasp that. Most of our jobs are clean and to the point: “Less is more.”


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