Design & Price: Pickup truck door lettering
By SignCraft Magazine
Posted on Tuesday, June 20th, 2017
Lines & Letters Designs | Bridgeport, New Jersey
The customer showed up at our shop, and we met with him to discuss the project. He had a simple lettering job before, with tons of information on it—a laundry list of the masonry jobs he performs. He was looking to do the same thing on his new truck.
I explained that on a vehicle, you only have seconds to grab people’s attention. Overloading the senses with too much information can be a deterrent to getting your message across. After viewing our portfolio, he was able to grasp that. Most of our jobs are clean and to the point: “Less is more.”