Profile: Scott Hoyt
By SignCraft Magazine
Posted on Tuesday, June 20th, 2017
Educating customers about this is just part of our job, even if you get a little tired of doing it sometimes. A well-designed sign, with added interest from a graphic or some dimension, is more memorable to those who see it. That turns the sign from just basic identification into real advertising, which makes the sign a better value.
That’s why I like to add dimension to a sign when I can. It’s amazing how much appeal that can add to a sign. It may just be a 3D graphic on an otherwise flat sign, but it make people more likely to look at it and get the message. That’s my job—to make sure that they get the message.