6 tips for success with architectural letters
With their impressive look and appeal, letters are a natural upsell
Posted on Monday, August 28th, 2017
When longevity and durability matter, architectural letters are often the solution. Architects, contractors and graphic designers often specify dimensional letters for schools, government offices, corporate buildings and medical centers. Besides delivering important information, these letters speak of permanence and stability—just as a banner stretched across a storefront tells consumers the information is temporary.
There’s a natural appeal to individual letters and logos. They turn the entire wall or building into a sign. Raised pad stud mounted will cast a shadow, emphasizing their dimension. This elevates the graphics above the surface, making them a more appealing and prominent sign.
Chris and Debi Lovelady create, purchase and install a lot of architectural letters on storefronts and buildings, and also use them on monument signs. They take advantage of the image these letters can create for their customers.